Designer by craft, builder by habit.

Naama Abitbol

I'm a Senior Product Designer with roots in visual design and branding, and deep expertise in design systems. I care - sometimes obsessively - about the details and specs that make a product feel right, without ever losing sight of the bigger picture or the user behind it.

5 reasons to hire me:

1.

Holistic, systems-level thinking. I design for the whole product as one system — not just the part in front of me — moving from the big picture down to the smallest detail.

2.

Complexity into measurable impact. Every decision grounded in rationale and pressure-tested against alternatives, never just the first idea that comes up.

3.

Full ownership you can trust. I take complete ownership of everything I work on — self-directed and dependable, the kind of hand-off you never have to chase.

4.

Fast without cutting corners. I move quickly, pick up new domains and tools fast, and keep quality high — always leveling up and learning from the people around me.

5.

A people person and ego-free team player. Strong communicator, open to feedback, and focused on the product winning — not on being right.

Bottom line: I bring real results and good energy to every team — the kind of teammate you actually want in the room.

Experience

Wix

Senior Product Designer

2025 – 2026

Finaloop

Senior Product Designer

2024 – 2025

Melio

Brand Design Lead & Product Designer

2020 – 2024

Firma Global Branding

Senior UI Designer

2018 – 2020

Earlier

Art Director & Graphic Designer

2011 – 2018

Download CV

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Get in touch

Let's build something.

Product, design systems, or a role that needs both a designer and a builder — I'd love to talk.